A logo that still works at 16 pixels and on a painted tarpaulin.

What’s included

• A short brief call or chat thread — what the business is, who walks in, what the competition looks like
• Concepts as finished lockups, not sketches, each with a written note on the thinking
• Refinement of the direction you pick, including spacing, weight and optical corrections
• Legibility testing at 16px, in one colour, and with fine detail stripped
• Colour set with CMYK, RGB and hex values, plus a one-colour version
• Type pairing with licensing notes, so you can hand it to anyone
• Final files: AI or SVG vector, EPS, transparent PNG set and a favicon

What’s not

Not exclusions to catch you out — just work that belongs to a different job and price.

• Trademark search or registration filing — we can point you to who does it
• Hand-drawn illustration or custom lettering built from scratch
• Photography or photo retouching for launch material
• Naming and tagline writing
• Full multi-page brand guidelines beyond the one-page summary
• Printing, signage fabrication and supplier coordination